Ju-Ju-Be Diaper bags are a must-have for every Mom or Dad! They have a collection of bags and accessories in a variety of styles and prints. I recently purchased a Black and Bloom BRB and Sakura Swirl Be Light and they are both absolutely gorgeous!

Left Sakura Swirl Be Light, Right Black & Bloom Be Right Back
Everyone went crazy last year for the Ju-Ju-Be release of Rosy Posy and it sold out in minutes. Everyone has been begging for more florals ever since. Ju-Ju-Be listened and gave us more floral and now rose gold hardware! After Rosy Posy, I knew I had to get my hands on these brand-new prints.

Black & Bloom Be Right Back
The Ju-Ju-Be Black and Bloom print launched 3-6-18 which just happens to be my birthday month. So as a birthday present, my husband got me the Black & Bloom Be Right Back.
The Be Right Back is one of my favorite bags from Ju-Ju-Be. It holds a ton and is perfect for packing for more than one kid. I have a 1-year-old and a 7-year-old, so I usually pack extra clothes, tons of snacks, diapers, wipes, crayons, toys, coloring books etc. What I pack depends on the outing but those are usually the basics. I love to use it at the zoo and at theme parks so I can pack everything I need and be hands-free to deal with the kids.
Features include:
- Padded back panel with breathable mesh
- Ergonomically curved and padded shoulder straps
- Quick grab handle
- Cell phone pocket
- Mommy pocket
- Exterior bottle pockets
The BRB is convenient and comfortable. I am loving it in Black and Bloom.
Black and Bloom is from the Onyx Collection so it includes Black hardware. I have noticed a difference in the zippers. They definitely seem to open and close a lot smoother than bags from the other Ju-Ju-Be collections.
The bright watercolored flowers of black and bloom go so well with so many prints. It’s also the perfect print for Spring!

Center – Rosy Posy, Left – Sakura Swirl, Right – Black & Bloom
As you can tell I have a thing for florals. I have two daughters so I am all for the super girly prints. Rosy Posy, Sakura Swirl, and Black & Bloom were all super limited prints from Ju-Ju-Be. I am so glad I was able to get what I could while it was around.
Sakura Swirl launched 4-3-18 and was very hard to get. The only way I managed to get one is that I went to a local trunk show and was lucky enough to grab the one and only be light available. Retailers only got a handful of the Rose Gold collection.

photo credit via @jujube_intl
Sakura Swirl, Whimsical Watercolors, and Rose Colored Glass are all part of the newest Rose Gold collection from Ju-Ju-Be. They all came with beautiful rose-gold colored hardware.
I can’t wait to use my new Sakura Swirl Be Light! The light pops of color against the white make it simple yet elegant. Another bag perfect for Spring! It is gorgeous!
The Be Light is another favorite of mine. For either quick trips with the kids or just to use on my own as a mom bag. This bag is the lightest yet holds a ton! It’s easy to carry and you can attach D-rings to it to attach messenger straps.
Other features include:
- Two insulated pockets
- Inside zipper pocket
- Main zipper closure
- Light-colored linings
You can pack it with set pieces like I do or use an insert for the inside.
So what makes these bags different than all the others? One main feature is the Teflon fabric protector that helps repel stains. I don’t baby my bags so this is essential. Another is the Antimicrobial linings that kill germs, mold, mildew, fungus, bacteria, etc. And lastly, all the bags are machine washable. As a mom, all of these features make a huge difference. Collecting the prints is fun and the quality will last years.

B.F.F. Diaper Bag – Sakura Swirl

B.F.F. Diaper Bag – Rose Colored Glass

B.F.F. Diaper Bag – Black and Bloom
I hope that you are able to find yourself something new in black & bloom or the rose gold collection. Make sure you subscribe to my blog and follow me on social media, for more!
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